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Remarkable Projects
A few highlights of some remarkable projects that I have delivered throughout my over-15-years long career journey as a communication professional.
New Office Branding video
At the end of 2019, Telenor Myanmar moved into a new, modern office custom-designed to support the organisation's agile way of working. I was tasked with commissioning a brand video to introduce the new office and its concept to the public, showcasing the quality of life for our employees. Coordinating with the People team, I took charge the project from the scratch; from script development to final distribution on the Social Media profiles. The video highlighted the special features of the new office and became a fun and engaging piece, featuring many employees alongside two leading professional talents.
Telenor Day Events
Telenor Myanmar usually held an annual full-day event with over 700 employees, celebrating the past year's successes and setting the direction for the future. This event brought every employee from across the country to the head office, fostering a strong sense of team spirit. The agenda was always packed with business and strategy presentations, rewards and recognitions, and various games and entertainment. During my tenure, I organised four Telenor Day events. Each event was carefully curated with different themes to reflect the year's strategy and engage employees. The last two were held virtually due to the peak of the global pandemic.
CB-Telenor Co-branded Visa Credit Card launch
To enhance financial service penetration in Myanmar and expand member privileges for Telenor Star Platinum customers, Telenor Myanmar partnered with CB Bank and Visa to launch the first-ever CB-Telenor Co-branded Visa Credit Cards in May 2019. Leading the corporate communications team, I organised the launch event in Yangon in collaboration with colleagues from CB Bank. The event was a great success, attracting a significant turnout from stakeholders, celebrities, and media.
Mobile Birth and Death Registration Project
In August 2018, Telenor Group and UNICEF Myanmar launched the Mobile Birth and Death Registration (MBDR) Project which allowed all Township Medical Officers across Mon State in Southern Myanmar to register and issue certificates using a digital mobile recording system for the first time in the country. The pilot project aimed to increase birth and death registration coverage and improve data confidentiality and security. It was also expected to enhance the productivity of basic health staff by significantly reducing paper forms and expanding the use of mobile technology.
The project was officially launched in Naypyitaw in August 2018, in the presence of union-level government officials, representatives from UNICEF Headquarters, the UNICEF Representative to Myanmar, and local and international media. Not only did I organise the ceremony from behind the curtain, but I also acted as a spokesperson of Telenor Myanmar while assisting the representatives from the headquarters for their media engagement.
The project was officially launched in Naypyitaw in August 2018, in the presence of union-level government officials, representatives from UNICEF Headquarters, the UNICEF Representative to Myanmar, and local and international media. Not only did I organise the ceremony from behind the curtain, but I also acted as a spokesperson of Telenor Myanmar while assisting the representatives from the headquarters for their media engagement.
Virtual Tea Sessions
Virtual Tea Sessions were informal yet essential to Telenor Myanmar's internal communication during the pandemic, as most employees worked remotely and seldom interacted in person. To maximise the engagement among the employees, top management tasked the communication team with creating a platform to keep everyone informed and motivated. As the senior manager in corporate communications team, I took the core responsibility for hosting a weekly live broadcast of a virtual talk show with the CEO. Each week, I curated the agenda making sure it reflected the main priorities of the company strategy and had a smooth and engaging story. Then I invited a few employee representatives to the live session to chat with the CEO, discussing the products or projects they were working on and how these initiatives supported the overall business strategy. The CEO also provided the audience with important updates on business performance and the security situation. These sessions became a key source of information and a vital platform for employees to stay connected with their colleagues across the country.
A Great Place to Work® in Asia Certification
In September 2020, Telenor Myanmar received its official certification from the Great Place to Work® Institute after being assessed by the institute's India branch. For this project, I played multiple roles, including preparing the application, writing reports, assisting in conducting surveys, and communicating about the certification to both internal and external audiences. The survey achieved a 95% response rate from all employees, confirming Telenor Myanmar as a leader in company culture and employee experience. This recognition positioned us among the few Great Place to Work Certified telecom organisations in Asia.
LinkedIn profile
As a subsidiary of the Norwegian state-owned Telenor Group, Telenor Myanmar shared a LinkedIn profile, "Telenor," with the group's head office and other business units across Europe and Asia. To promote Telenor Myanmar as a great place to work and attract talent from specific regions, we used LinkedIn's geo-targeting function for our posts. Over two years of creating LinkedIn content for Telenor Myanmar with the employer branding team, I successfully garnered over 20,000 followers from the targeted region.
Annual Sustainability Briefings
Every year during its operations in Myanmar, Telenor hosted its Sustainability Briefing to inform civil society organisations, media, and related stakeholders about its contributions to empowering Myanmar through ongoing work in key sustainability areas, as well as the challenges encountered in these efforts.
Senior management, including the Chief Executive Officer, presented new and ongoing initiatives that contribute to sustainable and responsible business growth of the Myanmar in its journey to become a digital society. The Annual Sustainable Business Briefings were an important part of the company’s commitment to transparency and openness regarding business opportunities, sustainability challenges, and key issues in the country.
As a member of the corporate communications team, I played several roles in organising the briefings, from preparing the presentation deck and curating the agenda to engaging with media representatives and civil society organisations at the event.
Senior management, including the Chief Executive Officer, presented new and ongoing initiatives that contribute to sustainable and responsible business growth of the Myanmar in its journey to become a digital society. The Annual Sustainable Business Briefings were an important part of the company’s commitment to transparency and openness regarding business opportunities, sustainability challenges, and key issues in the country.
As a member of the corporate communications team, I played several roles in organising the briefings, from preparing the presentation deck and curating the agenda to engaging with media representatives and civil society organisations at the event.
Free walking tour to Yangon's heritage sites
One of the most remarkable initiatives I delivered while working for Yangon Heritage Trust was the free walking tour programme for local residents. At a time when heritage issues received minimal attention from both the public and authorities, and had rarely been discussed widely, this initiative was particularly significant. In 2014, we launched the free walking tours to explore the heart of the city, revealing many untold heritage stories and previously unexplored historic buildings. Conducted in Burmese and held twice a month with the support of dedicated volunteers, these tours quickly became a hit, especially among history enthusiasts and the younger generations.
Exhibition: 19th Century Photographs of Myanmar
The Embassy of Italy in Myanmar and the Yangon Heritage Trust organised the first public event to exhibit a collection of 19th-century photographs of Myanmar from January 21 to February 28, 2014, at the lobby of YHT's office, ideally located in the old centre of the city, in the lower block of Pansodan Street in Yangon. The exhibition displayed nearly 50 photos from the vast collection of Mr. Gilles de Flogny, a passionate French collector. The photographs illustrated the rich retrospective of Myanmar culture and showcased architectural gems, modes of dress, and daily life from a variety of social classes and ethnic communities in the 19th century. As the communication officer of YHT, I led both the organising of the opening event and the promotion of the exhibition.
President Obama meets with YHT Chairman at the historic Secretariat complex
In November 2014, the President of the United States, Mr. Barack Obama, met with Dr. Thant Myint-U, the chairman of the Yangon Heritage Trust, during his historic visit to the Secretariat complex in downtown Yangon. Representing YHT as its Media and Communications Manager, I crafted a press release and disseminated it, along with related news photos, to the local press.
Exhibition: “Global City: Yangon’s Past, Present and Future”
In December 2014, Yangon Heritage Trust unveiled a captivating photo exhibition titled “Global City: Yangon’s Past, Present and Future.” This initiative aimed to raise awareness and deepen the understanding of both residents and international visitors about the unique urban heritage of Yangon and its pivotal role in Myanmar’s history. The exhibition quickly became a hit among history enthusiasts, featuring over 120 rare and unusual photographs, each accompanied by fascinating historical facts, anecdotes, and little-known stories. It earned the distinction of being the only exhibition in Yangon to delve into the city's rich history. The seldom-seen images highlighted Yangon as the epicentre of key historical events in Myanmar, perfectly reflecting YHT's mission to preserve the city’s cultural heritage and its vision for Yangon to become one of Asia’s most livable and vibrant cities. I am always proud of my contributions to curating the exhibit, leading the planning and organising of the opening events, and promoting it to the public over the long term.
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